Why did Weekday come to Sheffield?

'We are so thrilled to expand in such an inspiring place'

Good afternoon members — and welcome to Thursday’s newsletter.

Today’s story is about Weekday, the hip Swedish clothes shop which opened in Sheffield in 2019. The Pinstone Street store is one of only five in the country, with the other four all being in London. Amid all the doom and gloom about the city’s retail woes, we wanted to find out why a cool fas…

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